Strategic Communications Coursework
The following assignments showcase the process and work that goes into designing a strategic communications plan.
The work showcased in this portfolio is hypothetical and does not represent the National Pork Board.
Crisis Ready Analysis
Every organization is at risk for some level of crisis. With proper preparation and management, the results can be less catastrophic. In this lesson, I learned that in some cases, a well-managed crisis can even lead to opportunity. The first step to successfully manage a crisis is to anticipate scenarios and then create comprehensive communications…
Social Media Strategy
This lesson re-emphasized the importance of strategy and research in all areas of communication. Managing social media based on sound strategy is an important way to protect valuable company resources. I appreciated learning about Infinite Dial media consumption research and the annual reports they release each March. It is very interesting to consider the changes…
Strategic Communication Writing
With a strategic plan in place based on research and sound theory, the next step is to write. That’s my favorite part. This particular campaign included a press release along with social media posts. All writing is created specifically for the publication platform. All pieces are connected in an integrated plan to reach a key…
Strategic Communications Theory
Building on the ROPES plan for this client, the next step was to identify a theory for distributing a message. This was a new way of thinking for me. So often as communicators, we default to what has worked in the past. This is a step to think beyond what we know and to consider…
Research, Objectives, Programming, Evaluation, Stewardship
One of the most valuable lessons I have learned in this program of study is the importance of following a strategic process. A successful program begins with measurable objectives based on key research to justify the plan. From there, teams are able to develop programming that aligns and drives toward the objectives. This approach leads…
Amber Bryant 